This book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more sophisticated understanding of consumers, examining their place and role as users of public services. The analysis shows that there are many different 'faces' of the consumer and that it is not easy to categorise users in particular environments.

Drawing on empirical research, "The consumer in public services" critiques established assumptions surrounding citizenship and consumption. Choice may grab the policy headlines but other essential values are revealed as important throughout the book. One issue concerns the 'subjects' of consumerism, or who it is that presents themselves when they come to use public services. Another concerns consumer 'mechanisms', or the ways that public services try to relate to these people. Bringing these issues together for the first time, with cutting-edge contributions from a range of leading researchers, the message is that today's public services must learn to cope with a differentiated public.

This book will be of interest to scholars and students in the fields of social policy and public administration. It will also appeal to policy-makers leading 'user-focused' public service reforms, as well as those responsible for implementing such reforms at the frontline of modern public services.

About the Authors

Martin Powell is a Professor of Health and Social Policy at the University of Birmingham. Martin’s main research interest is in the British welfare state, especially the NHS. He has written or edited some 19 books, including some being translated into Chinese, Korean, and Polish. He has written over 80 peer reviewed articles, and he is a former editor of the journal ‘Social Policy and Administration’.

Ian Greener is Head of Social Science at the University of Aberdeen.

"About this title" may belong to another edition of this title.

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