Tant li fa que sigueu t�cnics, empleats, estudiants o lletraferits. Si heu d’escriure, si us costa
fer-ho o si us agradaria millorar, aquest pot ser el vostre llibre.

La cuina de l’escriptura recull les ensenyances m�s importants de la tradici� occidental de
redacci�. S’hi expliquen les recerques cient�fiques m�s rellevants; les t�cniques per buscar,
ordenar i nodrir idees; l’estructura del missatge escrit o alguns dels trucs ret�rics que s’utilitzen
per pescar lectors.

About the Author

Daniel Cassany �s professor d�An�lisi del Discurs de la Universitat Pompeu Fabra. Ha centrat la seva activitat docent i investigadora en l�estudi dels g�neres escrits de diversos �mbits (cient�fic, divulgatiu, acad�mic, professional), amb una perspectiva ling��stica i did�ctica. Ha publicat Descriure escriure, Construir l�escriptura i La cuina de l'escriptura.

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Das Unternehmen AHA-BUCH GmbH: Seit der Gr�ndung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisg�nstig wie m�glich ihren B�cherwunsch zu erf�llen. Unsere Firma besch�ftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine W�nsche! Auf �ber 3700 m2 Fl�che haben wir �ber 100.000 B�cher, Modernes Antiquariat und Spiele auf Lager.

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