Title: Comment d�passer ses objectifs avec l'Influence Marketing ?: Influence Marketing et Performance (French Edition)
Publisher: Bod - Books on Demand
Publication Date: 2022
Language: French
ISBN 10: 2322425907
ISBN 13: 9782322425907
Binding: Soft cover
Condition: New

About this title

Synopsis

Ce livre - qui est une refonte du livre de 2020 - "L'influence Marketing pour les CEO" - vous expliquera pourquoi l'influence marketing est LE m�dia qui cro�t le plus depuis 5 ans, et surtout, vous expliquera si ce levier est adapt� ou pas � votre business et comment mesurer concr�tement les impacts de vos campagnes sur le comportement de vos consommateurs. Ce livre vous donnera des id�es concr�tes � appliquer pour faire des campagnes d'influence qui r�pondent � vos objectifs de communication. Bref, un livre qui s'adresse � tous ceux qui veulent faire de l'influence qui cartonne.

About the Authors

Experts et Technologie d'Influence Marketing leader en France www.influence4you.com

St�phane BOUILLET - HEC, fondateur d'Influence4You apr�s avoir pass� 10 ans en conseil en marketing chez Capgemini Consulting, �t� directeur marketing de Mappy, DGA de 24h00.fr, et fondateur de plusieurs startup

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