From data to strategy: Artificial intelligence applied to digital marketing

In the digital era, data is everywhere, but only those who know how to interpret it can turn it into a competitive advantage. Artificial intelligence has changed the rules of digital marketing by making it possible to analyze large volumes of information and transform them into more accurate and efficient strategic decisions. This book shows, in a clear and accessible way, how to move from data to strategy through the use of artificial intelligence.Throughout the text, the reader will discover how data, algorithms and strategic vision are integrated to better understand the consumer, optimize campaigns and anticipate behavior. Designed for non-specialist audiences, this book offers a solid and comprehensive introduction to one of the most influential tools in digital marketing today.