Interest-Based Ads

Last Updated: June 30, 2020.

AbeBooks does not display any advertisements on, but we do place interest-based advertisements on unaffiliated sites using information you make available to us when you interact with our site, content or services. Interest-based ads are sometimes referred to as personalized or targeted ads.

What sort of information do we use for our interest-based ads?

Our interest-based ads are based on your interactions with our sites, content and services. This includes information from activities such as browsing or making purchases.

As is common in the advertising industry, we use cookies, pixels, mobile advertising device identifiers and other technologies (collectively, "cookies") from third party service providers we engage in order to tailor our advertisements to you based on your interests, which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know that you previously bought a specific book from AbeBooks, we can avoid serving you ads prompting you to do so again.

See our Privacy Notice for more information about the types of information that we gather.

How do we work with third parties to show you interest-based ads?

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and companies working on their behalf, to serve you interest-based ads. Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of AbeBooks. For information on how to control and delete cookies (including third party cookies) please visit our Cookies notice.

Advertising Preferences

AbeBooks offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from AbeBooks. You may still see AbeBooks ads but they will not be based on your interests. Please visit AbeBooks' Advertising Preferences page to learn how to set your preferences.

We use third party-placed tracking pixels, web plugins, and cookies from advertising partners including but not limited to: Facebook, Google, Criteo, and Bing. Please contact Facebook, Google, Criteo, and Bing directly for more information about their privacy practices.

Some of the ad networks and service providers we use offer the ability to opt-out of receiving interest-based ads. If you would like to opt-out of receiving interest-based advertisements from them, you can do so here:

You can also generally opt out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.

Additionally, you can control interest-based advertising that uses your mobile devices advertising identifier by going to the 'Settings' menu (or similar) on your mobile device.