e-Commerce Management: Text and Cases with Instructor's Resource CD & CD-ROM

Krishnamurty, Sandeep

ISBN 10: 0324152523 / ISBN 13: 9780324152524

Published by South-Western, 2002

About this Item

comes with Instructor's Resource CD & CD-ROM.

Seller Inventory # 000517

Bibliographic Details

• Title: e-Commerce Management: Text and Cases with Instructor's Resource CD & CD-ROM
• Publisher: South-Western
• Publication Date: 2002
• Language: English
• ISBN 10: 0324152523
• ISBN 13: 9780324152524
• Binding: Soft cover
• Condition: Fine
• Dust Jacket Condition: No Jacket

About this title

Synopsis

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

About the Author

Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world.You are welcome to contact him at sandeep@u.washington.edu.