eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site

It's STILL the world's largest marketplace: eBay! And now with the thoroughly updated second edition of EBAY THE SMART WAY, both buyers and sellers get the inside scoop on nearly a dozen new features. With a special emphasis on sellers, all the updated basics are still here, showing how to:

* Follow the steps and rules for offering a product for bid
* Plan and schedule auctions for maximum profits
* Prepare pages, text, links, and photos that will work seamlessly in the digital marketplace
* Establish credibility--the heart and soul of success on-line
* Create a responsive approach to customer service.

Readers also get detailed info on the hottest new features:

* ID Verify (authenticates a user's identity)
* eBayMotors.com (a separate, national vehicle auction)
* AutoTrader (a national vehicle "classifieds" spot)
* Local auctions (by metro area regions)
* Business to Business (specialty auction for nonconsumer goods
* Half.com (fixed-price transactions for certain used goods)
* Great Collections (a place to sell expensive art and artifacts)
* BillPoint and PayPal (credit card transactions for eBay auctions)
* Square Trade (mediation services for disputed transactions)
* eBay Anywhere (using small digital devices to access eBay) and much, much more!

Joseph T. Sinclair (Vallejo, CA) is a writer specializing in books about the Web. He is the author of many other books, including Web Pages the Smart Way, Creating Cool Web Databases, Java Web Magic, Developing Web Pages with TV-HTML, and Typography on the Web.