eBusiness or Out of Business: Oracle's Roadmap for Profiting in the New Economy

Mark Barrenechea, Larry Ellison

ISBN 10: 0071373365 / ISBN 13: 9780071373364

Published by McGraw-Hill Inc.,US, 2001

About this Item

eBusiness or Out of Business: Oracle's Roadmap for Profiting in the New Economy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780071373364

Bibliographic Details

• Title: eBusiness or Out of Business: Oracle's Roadmap for Profiting in the New Economy
• Publisher: McGraw-Hill Inc.,US
• Publication Date: 2001
• Language: English
• ISBN 10: 0071373365
• ISBN 13: 9780071373364
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

Leverage the power of the Internet E-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its own global database, and compete successfully in the emerging digital economy. Author Mark Barrenechea, one of the executives who was central to Oracle's e-Transformation, tells you how to: * Reconcile new Internet business strategies with traditional bricks-and-mortar operations * Cut IT expenses and standardize business processes * Interact with each customer in consistent and effective ways * Accumulate customer information systematically and reconcile it with data already gathered * Deploy new products and processes internally -- the moment they become available * Consolidate separate databases and computer systems into a one-stop global database * Coordinate multi-vendor applications approaches * Integrate the automation of all business functions -- marketing, sales, service, call centers, field professionals, HR, financials, and procurement

About the Author

Mark J. Barrenechea is a senior vice president in the CRM Products division of Oracle Corporation. He is a frequent and popular speaker at computer industry events. Mr. Barrenechea reports directly to Larry Ellison.