eBusiness & eCommerce | Managing the Digital Value Chain

Andreas Meier (u. a.)

ISBN 10: 3642100392 / ISBN 13: 9783642100390

Published by Springer, 2010

About this Item

eBusiness & eCommerce | Managing the Digital Value Chain | Andreas Meier (u. a.) | Taschenbuch | x | Englisch | 2010 | Springer | EAN 9783642100390 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 107014061

Bibliographic Details

• Title: eBusiness & eCommerce | Managing the Digital Value Chain
• Publisher: Springer
• Publication Date: 2010
• Language: English
• ISBN 10: 3642100392
• ISBN 13: 9783642100390
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 260W x 193H x 13D millimeters 260 millimeters width by 193 millimeters height by 13 millimeters depth
• Weight: 494 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.

The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.