eProfitability: Profit-Centric Web Design & Interactive Marketing

Based on a quarter century of combined applied experience in the realms of interactive development, web marketing, and lead management, eProfitability professes a philosophical, conceptual, and practical foundation that will enable any decision-maker to seize and control the new opportunities offered online. In this book, we illuminate common pitfalls, crucial best practices, and arm you with step-by-step implementation instructions on how to build a powerful and all-encompassing online marketing strategy. After reading this book, you will have the knowledge to create a holistic interactive marketing plan. Think of eProfitability as a “Why and How to Succeed Online” guidebook. Regardless of the size of your company, or what products and services you provide, this book provides you with everything you need to flourish in today’s online marketplace.

With a dozen years in web technology, Matt Collins has managed Coders (web programmers), Interactive Project Managers, Interactive Account Managers, Web Copywriters, Interactive Marketing Specialists, and Web Graphic Artists. He has served as General Manager, Interactive Operations Manager, Senior Director of Web Marketing, and Interactive Customer Service Manager over his career in web. Collins has a Master's Degree in International Management from Thunderbird School of Global Management. He is a father of five and resides in Milwaukee, Wisconsin. He is an avid student of Apologetics and Sci-Phi devotee (Science Philosophy). He is a former major label recording artist and a Piece of Work in Progress. He is currently a partner in SunAnt Interactive of Elm Grove, Wisconsin. Anthony Verre has 7 years in Interactive Web Management and Web Marketing. His area of expertise is Search Engine Optimization and Pay-per-Click. Known at-large as MilwaukeeSEO, Tony is the principal of Silver Arc Search Marketing, dedicated to helping small business owners formulate search strategies and search engine marketing. Tony has completed Market Motive's SEO Master Course, is a Google AdWords Qualified Individual, and has Google Analytics Individual Qualification.