eTourism Case Studies : Management and Marketing Issues
Egger, Roman (EDT); Buhalis, Dimitrios (EDT)
ISBN 10: 0750686677 ISBN 13: 9780750686679
Published by Routledge, 2008
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Synopsis:
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
About the Author: Roman Egger, Dimitrios Buhalis
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Bibliographic Details
Title: eTourism Case Studies : Management and ...
Publisher: Routledge
Publication Date: 2008
Binding: Soft cover
Condition: As New
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eTourism Case Studies: Management and Marketing Issues
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Elsevier/Butterworth Heinemann, 2008
ISBN 10: 0750686677
ISBN 13: 9780750686679
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Etourism Case Studies: Management and Marketing Issues
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ETourism Case Studies:
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Taylor & Francis Group, 2008
ISBN 10: 0750686677
ISBN 13: 9780750686679
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ETourism Case Studies:
Published by
Taylor & Francis Group, 2008
ISBN 10: 0750686677
ISBN 13: 9780750686679
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Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP82083614
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eTourism Case Studies: Management and Marketing Issues
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