100 Things Every Designer Needs to Know About People
6,334 ratings by Goodreads
Language: English
Published by New Riders Pub, 2011
- First Edition
- Softcover
- Used
Seller: JGraham Enterprises, Columbia, SC, U.S.A.JGraham Enterprises
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Item description from seller
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Seller Inventory # ABE-1754924480438
- Title
- 100 Things Every Designer Needs to Know About People
- Author
- Weinschenk, Susan, Ph.D.
- Publisher
- New Riders Pub
- Publication year
- 2011
- Condition
- Very good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321767535
- ISBN 13
- 9780321767530
- Edition
- 1st Edition
- Item weight
- 476 grams
- Dimensions
- 0.762x18.415x23.495 cm
- Seller catalogs
- Art, Business, Graphic Design
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
"Synopsis" may belong to another edition of this title.
About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today
"About the title" may belong to another edition of this title.
JGraham Enterprises
Columbia, SC, U.S.A.
2-star seller
AbeBooks seller since July 28, 2025
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