The 11 Immutable Laws of Internet Branding

Al Ries,Laura Ries

ISBN 10: 0060196211 / ISBN 13: 9780060196219

Published by Collins June 2000, 2000

About this Item

Seller Inventory # 89767

Bibliographic Details

• Title: The 11 Immutable Laws of Internet Branding
• Publisher: Collins June 2000
• Publication Date: 2000
• Language: English
• ISBN 10: 0060196211
• ISBN 13: 9780060196219
• Binding: Hardcover
• Edition: First Edition.
• Printing: First Edition
• Condition: Used - Very Good
• Dust Jacket Condition: Good
• Seller catalogs:
  • Business

About this title

Synopsis

Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.

About the Author

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.