The dust jacket is in fine condition. Internally, there are no markings or inscriptions, and the pages are immaculately clean and complete. Tightly bound and presented beautifully in cellophane. The binding is strong and the book charming. GK. Our orders are shipped using tracked courier delivery services.

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Bibliographic Details

Title: The 11 Immutable Laws of Internet Branding
Publisher: HARPERCOLLINS BUSINESS
Publication Date: 2000
Language: English
ISBN 10: 0002572222
ISBN 13: 9780002572224
Binding: Hardcover
Edition: First Edition.
Condition: Fine
Dust Jacket Condition: Fine
Weight: 13 ounces

About this title

Synopsis

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet.

The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.

Not since television took off in the early fifties has the world seen such a technological revolution. The Internet will take its place alongside the other major communications media (books, periodicals, radio and TV) because of the powerful new attribute it exploits: interactivity. Interactivity will define what works on the Internet and what doesn’t – traditional advertising will never work there because interactivity allows customers to control what they are exposed to. Branding is all about communication, and the Internet is the one medium which allows that communication to flow both ways.

11 Immutable Laws of Branding on the Net reveals the revolutionary strategies that create successful branding on the Net. Including:

Deciding whether the Internet is a business or a medium
• Building interactivity into your site
• Searching for the killer name no-one will forget

Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.

"About this title" may belong to another edition of this title.

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Chapter 1 trades out of three premises that are all in the Johannesburg area. Our emphasis is providing quality books at highly competitive prices. A large (and continuously growing) selection of our books are listed on various websites on the internet. We post on a daily basis to all parts of the world. All our books are parcelled in tissue paper, bubble wrap, card board and strong brown paper. If the book has a dust jacket it is provided with a protective cellophane sleeve. We supply a tracking number on every parcel that we post. We specialise in Modern First Editions, Rhodesiana, Africana and other rare and out of print books. We are always looking to buy interesting and unusual books and libraries in Johannesburg and Cape Town. We are prepared to travel within the greater Johannesburg and Cape Town area if the quantity warrants it.

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