The 33 Ruthless Rules of Local Advertising

Corbett, Michael

ISBN 10: 0942540131 / ISBN 13: 9780942540130

Published by Breakthru Publishing Inc., 1996

About this Item

1996 stated First Edition 2nd Imprint. TIght binding clean pages. Looks unread Please see photos.

Seller Inventory # ABE-1721137831687

Bibliographic Details

• Title: The 33 Ruthless Rules of Local Advertising
• Publisher: Breakthru Publishing Inc.
• Publication Date: 1996
• Language: English
• ISBN 10: 0942540131
• ISBN 13: 9780942540130
• Binding: Hardcover
• Edition: 1st Edition
• Condition: As New
• Dust Jacket Condition: As New
• Weight: 2 pounds
• Seller catalogs:
  • Business & Finance

About this title

Synopsis

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them donā t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

About the Author

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.