4D Leadership: Competitive Advantage Through Vertical Leadership Development

Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next level of ability and sophistication in these three dimensions, you will have unlocked the fourth dimension (verticality) and you will receive a significant competitive advantage.

Neuroscientist and leadership coach Dr Alan Watkins draws on groundbreaking research into adult development to present a framework that will transform your ability to excel as a leader. 4D Leadership isn't just a software patch for leadership skills: this is an upgrade to the next level of the human operating system, the next level of leadership development.

4D Leadership is the book for: anyone who feels overwhelmed by the competing priorities of their jobs; anyone who feels stressed by trying to maintain competitive advantage through innovation; anyone looking to develop a more responsive and rewarding strategy, drive change and take people with them, and become a truly rounded and 4-dimensional leader.

Alan originally trained as a medical doctor and has a first-class degree in Psychology and a PhD in immunology. He is the co-founder and CEO of Complete, a leadership consultancy advising different types of businesses from innovative tech start-ups to FTSE 100 giants on how to grow their revenues, transform their strategy, step change their leadership capability, develop their culture, modernize their D&I agenda as well as significantly improve the mental health of their employees. A disruptive thinker and modern business innovator, Alan takes complex global concepts from multiple market sectors, integrates his own ideas with the wisdom of the crowd to create novel answers to complex challenges. In addition to working with executive teams and organisations, Alan also worked with the GB squad prior to the 2012 London and 2016 Rio Olympics and is a visiting Professor in Business at Kingston University, London.
Alan has appeared extensively on TV and radio including as the sole expert on a BBC1 series 'Temper your Temper' seen by 2 million viewers. He has also been a guest of Radio 4's Today show, Radio 2's Jeremy Vine's show as well as many local and global media outlets. He is an inspiring and entertaining keynote and his TEDx lectures have attracted over 6 million views. He has written ten books on a range of topics from leadership to how to solve the world's toughest problems.
Alan is based in the UK with his wife and he has four grown up sons.