What is the common thread tying together such diverse and seemingly unrelated figures as Mickey Mouse, the Marlboro Man, Julius Caesar, and P. T. Barnum? Find out in THE 75 GREATEST MANAGEMENT DECISIONS EVER MADE, a pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages--and left their indelible impressions on business and society.

Sometimes controversial, sometimes irreverent, but always witty and informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains, and explores its ultimate impact.

Readers will learn about the history-making decisions (some of them from highly surprising sources) that gave rise to: the assembly line, the first reliable system of weights and measures, the credit card, the discovery of America, print and television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management, and more. And, as icing on the cake, as well as for balance, objectivity, or maybe even a few laughs (or moans and groans), THE 75 GREATEST MANAGEMENT DECISIONS EVER MADE also exposes 21 of the worst management decisions ever made.

About the Author

Stuart Crainer (Oxford, U.K.) is a noted business and management writer who contributes regularly to The Financial Times, The (London) Times, the British Airlines in-flight magazine, Across the Board, and other publications. His many books include The Ultimate Business Library (AMACOM 0-8144-0395-6), The Ultimate Book of Business Quotations (AMACOM 0-8144-0447-2), The Ultimate Book of Business Gurus (AMACOM 0-8144-0448-0), Business the Jack Welch Way (AMACOM 0-8144-7033-5), and Business the Rupert Murdoch Way (AMACOM 0-8144-7034-3).

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