The Active Consumer: Novelty and Surprise in Consumer Choice: 20 (Routledge Frontiers of Political Economy)
Language: English
Published by Routledge, 1998
Series: Book 45 of 375 - Routledge Frontiers of Political Economy
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory. Editor(s): Bianchi, Marina. Series: Routledge Frontiers of Political Economy. Num Pages: 288 pages, 1. BIC Classification: JFFT; JMH; KCCD; KCP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 567. . 1998. 1st Edition. hardcover. . . . .
Seller Inventory # V9780415171908
- Title
- The Active Consumer: Novelty and Surprise in Consumer Choice: 20 (Routledge Frontiers of Political Economy)
- Author
- Bianchi, Marina
- Publisher
- Routledge
- Publication year
- 1998
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415171903
- ISBN 13
- 9780415171908
- Edition
- 1st Edition
- Series
- Book 45 of 375: Routledge Frontiers of Political Economy
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
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Kennys Bookshop and Art Galleries Ltd.
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