Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)

. Ed(s): Jones, Geoffrey G; Morgan, Nicholas J.

Language: English

Published by Routledge, 2014

1138793663 / 9781138793668

Series: Book 8 of 28 - Routledge Library Editions: Marketing

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. Editor(s): Jones, Geoffrey G; Morgan, Nicholas J. Series: Routledge Library Editions: Marketing. Num Pages: 368 pages, black & white illustrations. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 589. . 2014. 1st Edition. hardcover. . . . .

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Title
Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
Author
. Ed(s): Jones, Geoffrey G; Morgan, Nicholas J.
Publisher
Routledge
Publication year
2014
Condition
New
Binding
Hardcover
Language
English
ISBN 10
1138793663
ISBN 13
9781138793668
Edition
1st Edition
Series
Book 8 of 28: Routledge Library Editions: Marketing

Kennys Bookshop and Art Galleries Ltd.

Galway, GY, Ireland

5-star seller

AbeBooks seller since February 27, 2001

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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

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