Synopsis
This guide walks through the process of adult program development and event planning for libraries. It explains how to target a particular audience in the community, find and contract local performers, raise funds, generate publicity, and produce programs that run smoothly. Some 20 programs from around the country are described, including film series, book discussion, performances, topical panels, and art classes. The book includes some 30 samples of newsletters, press releases, surveys, scheduling tools, and checklists. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Reviews
This adult programming guide is a clearly written book whose first part suggests how to target an audience, choose the best format, evaluate and plan for future programming, and work with foundations. Its second part describes programs in a collection of five-star winners, as identified by the author. There are sample surveys, newsletters, press releases, scheduling tools, and checklists. In addition, each chapter in part 1 provides endnotes which are brief lists of resources for further study. Perhaps the most interesting chapter looks to the future of adult programming and shares ideas from the mailing list Publib. Programming definitely remains part of library service, and this book will help the nervous beginner or possibly weary veteran librarian to take advantage of new funding resources and learn what the community wants and how to share responsibilities. Patricia Hogan
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