Advanced Marketing Research
Language: English
Published by Wiley & Sons, Incorporated, John, 1994
- First Edition
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Advanced Marketing Research
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 1994
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1557865493
- ISBN 13
- 9781557865496
- Edition
- 1st Edition.
- Item weight
- 1.629 pounds
- Dimensions
- N/A
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
"Synopsis" may belong to another edition of this title.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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