Fine cloth copy in a near fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 111 pages; Description: 111 p. Illus. 24 cm. Subjects: Advertising agencies. Advertising. 1 Kg.

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Bibliographic Details

Title: Advertising in the 21st Century: a Model of Advertising Agency Development During the Next Fifty Years [By] D. S. Cowan, R. W. Jones; Foreword by Sir John Rodgers
Publisher: London, Hutchinson
Publication Date: 1968
Language: English
ISBN 10: 0090889509
ISBN 13: 9780090889501
Binding: Hardcover
Edition: First Edition.
Dust Jacket Condition: Dust Jacket Included
Weight: 1 kilogram

About this title

Synopsis

'Advertising in the 21st Century' discusses a wide range of advertising problems and focuses particular attention on the period up to 1987, a period which will see the beginnings of big changes in all areas of advertising. The future of the newspaper as an advertising medium will be in jeopardy. New commercial television channels will be available, and other broadcast media will take new forms which will make them competitive with newspapers.

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MW Books Limited
70A Renmore Road, Renmore, Galway, Ireland

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MW Books Limited. Registered at 70A Renmore Road, Galway, Ireland. Email;
mwbooksire@gmailcom. Tel; +353.87.6927443. Authorized representative; Jim
Shaughnessy. Company registration; 382786. Vat; IE 6402786L.
Immediate same day dispatch on credit card orders. Full refund on prompt return
of book if not completely satisfied with either condition or description (please
notify upon receipt). Please do not hesitate to email us with any questions
Digital Images available upon request. Accept Visa, Ma...

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