Series: Routledge Library Editions: Marketing. Num Pages: 318 pages, black & white illustrations. BIC Classification: KJS; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 17. Weight in Grams: 589. . 2015. 1st Edition. paperback. . . . .

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Bibliographic Details

Title: The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2015
Language: English
ISBN 10: 113899765X
ISBN 13: 9781138997653
Binding: Soft cover
Edition: 1st Edition
Condition: New

About this title

Synopsis

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

About the Author

Floyd Y. Keeler, Albert E. Haase

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