Advertising in America: The Consumer View

Bauer, Raymond A. and Stephen Greyser

Publication Date: 1968

Language: English

Condition: Used - Very good Soft cover

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Sold by Jennifer Duncan, North Aurora, IL, U.S.A.

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Used - Soft cover

Condition: Used - Very good

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About this Item

1968, Division of Research, Graduate School of Business Administration, Harvard. A report and interpretation of the American Assoc of Advertising Agencies' Study on the Consumer Judgment of Advertising. PB (stiff wraps) 473pp, VG (abstract laid in, former library handwritten note ion front endpaper, covers lightly worn at edges, interior clean and unmarked, binding tight).

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Bibliographic Details

Title: Advertising in America: The Consumer View
Publication Date: 1968
Language: English
Binding: Soft cover
Edition: 1st Edition
Condition: Very Good
Dust Jacket Condition: No Jacket

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Jennifer Duncan
IL, U.S.A.

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