Paperback, second edition, very good condition. Minor creasing at the cover edges and some light surface marks. Light marks to the page block but the pages are sound and the text bright and clear. DP.

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Bibliographic Details

Title

Advertising and the Mind of the Consumer: What works, What Doesn't and Why

Publisher

Kogan Page, London

Publication Date

2000

Language

English

ISBN 10

0749429771

ISBN 13

9780749429775

Binding

Hardcover

Edition

2nd Edition.

Condition

Very Good

Book Type

Used

Seller catalogs

Business/Management

About this title

Synopsis

Just how does advertising work? This text takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.

About the Author

Max Sutherland is former Chairman of MarketMind Technologies and Adjunct Professor of Marketing at Swinburne and Monash Universities, Australia. Alice K Sylvester is a veteran American ad agency researcher who is currently Vice-President, Account Planning Director, Foote, Cone & Belding in Chicago.

"About this title" may belong to another edition of this title.

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To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube)are run and owned by Chris Edwards operating as a sole trader. We have bought all our books and take great care with the storage and listing of each one. As well as over 107,000 listings we have nearly 100,000 in our London shop and probably five times as many awaiting attention in the warehouse. We have been selling with a five-star rating continuously sine 2003 on AbeBooks. PsychoBabel and Skoob buy from private individuals and prestigious libraries. We are NOT 'barcoders' but dedicated book lovers, offering an excellent service. We enjoy receiving phone calls and we handle each order individually. We dispatch our orders daily and accommodate customers all over the world. Our wonderful packaging is not charged for. Please email or call with any queries or requests for photos.

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PsychoBabel & Skoob Books
United Kingdom

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To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob

PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Regi...

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