Advertising A New Approach: A New Approach (Routledge Library Editions: Advertising)
Language: English
Published by Routledge, 2013
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 281.72
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Add to basketItem description from seller
Series: Routledge Library Editions: Advertising. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 453. . 2013. 1st Edition. hardcover. . . . .
Seller Inventory # V9780415817868
- Title
- Advertising A New Approach: A New Approach (Routledge Library Editions: Advertising)
- Author
- Taplin, Walter
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415817862
- ISBN 13
- 9780415817868
- Edition
- 1st Edition
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.
First published in 1960.
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About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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