Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)

Pamela Walker Laird

ISBN 10: 0801858410 / ISBN 13: 9780801858413

Published by The Johns Hopkins University Press, Baltimore and London, 1998

About this Item

First Printing. Full cloth hardcover binding is clean and tight. The book's interior and text are clean and unmarked. The dust jacket is attractive and whole with no discernible flaws. NOT ex-lib. A clean, tight copy in attractive jacket. Indexed. xiv, 479pp.

Seller Inventory # 008548

Bibliographic Details

• Title: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
• Publisher: The Johns Hopkins University Press, Baltimore and London
• Publication Date: 1998
• Language: English
• ISBN 10: 0801858410
• ISBN 13: 9780801858413
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Fine

About this title

Synopsis

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why -- in the intense competitions for both markets and cultural authority -- the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

About the Author

Pamela Walker Laird teaches history at the University of Colorado at Denver.