Advertising Progress: American Business and the Rise of Consumer Marketing; - 1st Edition/1st Printing
Language: English
Published by The Johns Hopkins University Press, Baltimore, MD, and London, 1998
- First Edition
- Hardcover
- Used
Seller: Books Tell You Why - ABAA/ILAB, Summerville, SC, U.S.A.Books Tell You Why - ABAA/ILAB
AbeBooks seller since December 3, 2002
Condition: Used - Fine
Current price: US$ 30.00
Quantity: 1 available
Add to basketItem description from seller
First edition/first printing in Fine condition in Near Fine dust jacket with minor edgewear; Advertising Progress: American Business and the Rise of Consumer Marketing is a book that discusses the history of American advertising and how it has progressed over the years. It examines how businesses have used marketing to reach consumers and discusses the effects that this has had on society as a whole. The book is written by Pamela Walker and was published in 1998.; 8vo; 479 pages.
Seller Inventory # 35039
- Title
- Advertising Progress: American Business and the Rise of Consumer Marketing; - 1st Edition/1st Printing
- Author
- Laird, Pamela Walker
- Publisher
- The Johns Hopkins University Press, Baltimore, MD, and London
- Publication year
- 1998
- Condition
- Fine
- Dust jacket
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0801858410
- ISBN 13
- 9780801858413
- Edition
- First Edition; First Printing.
- Seller catalogs
- Collection Starter::Hundred Dollars or Less
Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why -- in the intense competitions for both markets and cultural authority -- the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
"Synopsis" may belong to another edition of this title.
About the Author
Pamela Walker Laird teaches history at the University of Colorado at Denver.
"About the title" may belong to another edition of this title.
Books Tell You Why - ABAA/ILAB
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