All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age

Luengo-Jones, Steve

ISBN 10: 0077097998 / ISBN 13: 9780077097998

Published by McGraw-Hill, 2001

About this Item

First Edition, First Printing (Full Number Line). Published by McGraw-Hill, 2001. Octavo. Blue boards stamped in gold. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is like new with very light shelf wear. 278 pages. ISBN: 9780077097998. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.

Seller Inventory # 148575

Bibliographic Details

• Title: All-To-One: Creating Effective CustomerRelationship Marketing in the Post-Internet Age
• Publisher: McGraw-Hill
• Publication Date: 2001
• Language: English
• ISBN 10: 0077097998
• ISBN 13: 9780077097998
• Binding: Hardcover
• Edition: First Edition.
• Condition: Like New
• Dust Jacket Condition: Like New
• Seller catalogs:
  • Business

About this title

Synopsis

Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first post-Internet marketing book. A highly accessible, hands-on guide to the exciting potential of the new Internet-plus economy, it describes cutting-edge customer-relationship marketing principles and practices developed at some of today's most successful companies worldwide. It provides readers with valuable insights into the factors governing business success in the Internet-plus economy, and it arms them with a proven five-stage methodology RelModel for developing effective customer-relationship marketing systems.

About the Author

Steve Luengo Jones founded the Consumer Focus Group at EDS* and is now a leading consultant for their CRM practice in Europe. He has also held marketing positions with British Airways, Avis and Thorn EMI. A graduate from Aberystwyth University, UK, he holds a post-graduate Diploma in Management, and the IDM and CIM Professional Marketing Accreditation. He currently lives in High Wycombe.

*EDS is a global leader in the provision of business strategies, solutions and services to companies and institutions. Its 130,000 plus professional staff operate in around 50 countries, working for over 9,000 clients.