Analyzing Visual Data (Qualitative Research Methods: Series 24)

Ball, Michael S.; Smith, Gregory W H

ISBN 10: 0803934351 / ISBN 13: 9780803934351

Published by SAGE Publications, Inc, 1992

About this Item

The book has blue soft covers with a design and lettering in light blue. It has very minimal bumping and scuffing. There is no jacket with this book. The pages are in a very good condition, apart from a water mark at the bottom of a few of the first pages of the book. This doesn't affect the reading in the book. There are charts, pictorial illustrations and tables. The overall condition of this book is very good.

Seller Inventory # 012668

Bibliographic Details

• Title: Analyzing Visual Data (Qualitative Research Methods: Series 24)
• Publisher: SAGE Publications, Inc
• Publication Date: 1992
• Language: English
• ISBN 10: 0803934351
• ISBN 13: 9780803934351
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Very Good
• Dust Jacket Condition: No Jacket
• Weight: 110 grams
• Seller catalogs:
  • Business
  • Design And Engineering

About this title

Synopsis

The book offers communication researchers some of the best recent work on qualitative inquiry in the human disciplines. . . . Published by Sage, the leading publisher of qualitative research in the social sciences today. . . . [The authors] present a germinal discussion of the limitations of the purely structural and classic content analysis approaches to the reading of visual texts (over-emphasis on manifest content, fragmentation, distortion of meaning). The contributions of cognitive anthropology, ethnomethodology, and poststructuralism to this field are reviewed. This is a valuable book. . . . This work brings the communication scholar up-to-date on where qualitative methods are in current sociological and educational discourse. --Norman K. Denzin in Journal of Communication "A strength of the book is Chapter 2, which shows how content analysis can be applied to visual data. The authors use two studies of fashion to clearly demonstrate the six basic steps of quantitative content analysis and then provide a valuable explanation of the technique′s shortcomings." --Journalism Quarterly Visual methods have long been used in ethnography, but rarely examined as a method. In Analyzing Visual Data, Michael S. Ball and Gregory W. H. Smith provide a basic framework for using visual data--namely still photographs--as a tool for social analysis. They determine the importance of theoretical assumptions in analyzing these data, and offer advice on how to use photographs in cognitive, symbolist, and structuralist research. This compact little volume is packed with richly illustrated examples from Native American masks to perfume advertisements. Compact and concise, this widely accessible volume will benefit students and professionals in sociology, anthropology, and research in communication, advertising, popular culture, and photo journalists.