Another Magazine

With the launch of Another Magazine, Dazed & Confused are setting a precedent for an entirely new global genre of lifestyle magazines. This is a fashion biannual for men and women, redefining the category of 'luxury magazine.' In the same way that there was a need for a dramatic shake-up of the magazine market when Dazed launched 10 years ago, so the time is ripe again for a new, passionately innovative publication to blow the minds of the discerning public. Creatively, Another celebrates the extremes within that lifestyle and explores the crossover in tastes and interests between the genders. Interviewing the unapproachable and photographing the unbelievable, Another mixes the credible in pop with the best of the avant-garde. Art-directed by Alex Wiederin at A&R Media (famously responsible for recent Versace and Gucci campaigns), edited by Jefferson Hack (co-founder of Dazed) and fashion-directed by katy England (of Alexander McQueen), Another Magazine works with the most influential names in fashion and culture, from Helmut Newton and Terry Richardson to Damien Hirst, Bruce Mao and Mario Sorrenti. Rather than a reactive publication, like most periodicals, its contents are designed to create news, provoking and teasing the minds of readers and the industry at large. Another appears in two formats: a hardback luxury book with ribbon bookmark, available through Vision On, and a softbound magazine selling at normal outlets. Bound into both versions is a half-sized literary magazine, 'Another Document', featuring exclusive short stories, poetry and scriptwriting from leading writers around the world.