Applied Strategic Planning: How to Develop a Plan That Really Works

Nolan, Timothy, Pfeiffer, J. William, Goodstein, Leonard

ISBN 10: 0070240205 / ISBN 13: 9780070240209

Published by McGraw-Hill Education, 1993

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9909955

Synopsis:

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

• Emphasis on organizational culture
• Integration of business and functional plans
• Performance audits
• Gap analysis
• Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

• How to determine if an organization is ready for strategic planing
• Effectively communicate a corporate vision
• Recognize the role of culture in changing strategic direction
• Understand the various roles of a consultant
• Write effective mission statements
• Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

About the Author: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Bibliographic Details

Title: Applied Strategic Planning: How to Develop a...
Publisher: McGraw-Hill Education
Publication Date: 1993
Binding: Hardcover
Condition: Good
Edition: 1st Edition.