Applied Strategic Planning: How to Develop a Plan That Really Works

Goodstein, Leonard; Nolan, Timothy; Pfeiffer, J. William

ISBN 10: 0070240205 / ISBN 13: 9780070240209

Published by McGraw Hill, 1993

About this Item

Buch ist neuwertig und vermutlich ungelesen - nur der OSU - ist gerändert und der Schnitt oben etwas angestaubt.

Seller Inventory # Saml_29_see_0003

Bibliographic Details

• Title: Applied Strategic Planning: How to Develop a Plan That Really Works
• Publisher: McGraw Hill
• Publication Date: 1993
• Language: English
• ISBN 10: 0070240205
• ISBN 13: 9780070240209
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Very Good
• Dimensions: 16W x 23.62H x 3.3D centimeters 16 centimeters width by 23.62 centimeters height by 3.3 centimeters depth
• Weight: 771 grams
• Seller catalogs:
  • Wirtschaft

About this title

Synopsis

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

• Emphasis on organizational culture
• Integration of business and functional plans
• Performance audits
• Gap analysis
• Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

• How to determine if an organization is ready for strategic planing
• Effectively communicate a corporate vision
• Recognize the role of culture in changing strategic direction
• Understand the various roles of a consultant
• Write effective mission statements
• Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide