Asian Brand Strategy: How Asia Builds Strong Brands
Language: English
Published by Palgrave Macmillan, 2006
- First Edition
- Hardcover
- Used
Seller: Modern First Editions Boston, Boston, MA, U.S.A.Modern First Editions Boston
AbeBooks seller since December 22, 2015
Condition: Used - As new
US$ 27.99
Quantity: 1 available
Add to basketItem description from seller
As new copy in Fine or better dustwrapper. First edition, third printing indicated by number line. Unread: pages, covers and jacket are crisp, intact and unmarked. This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands 3rd Printing 3rd Printing 3rd Printing.
Seller Inventory # 000826
- Title
- Asian Brand Strategy: How Asia Builds Strong Brands
- Author
- Martin Roll
- Publisher
- Palgrave Macmillan
- Publication year
- 2006
- Condition
- As New
- Dust jacket
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1403992797
- ISBN 13
- 9781403992796
- Edition
- 1st Edition.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Modern First Editions Boston
Boston, MA, U.S.A.
AbeBooks seller since December 22, 2015
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Modern First Editions Boston
MA, U.S.A.
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