How Audiences Decide: A Cognitive Approach to Business Communication
Language: English
Published by Routledge, 2010
- First Edition
- Softcover
- Used
Seller: Seagull Books, Hove, United KingdomSeagull Books
AbeBooks seller since March 10, 2005
Condition: Used - Very good
US$ 27.48
Quantity: 1 available
Add to basketItem description from seller
Has some light general reading/shelfwear - otherwise this is a clean, tight copy. Quick dispatch from the UK.
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- Title
- How Audiences Decide: A Cognitive Approach to Business Communication
- Author
- Young, Richard
- Publisher
- Routledge
- Publication year
- 2010
- Condition
- Very Good
- Book Type
- Book
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415879000
- ISBN 13
- 9780415879002
- Edition
- 1st Edition.
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques―including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals―and examines the empirical evidence supporting each of them.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.
"About the title" may belong to another edition of this title.
Seagull Books
Hove, United Kingdom
AbeBooks seller since March 10, 2005
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