Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)

Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome

ISBN 10: 0077262425 / ISBN 13: 9780077262426

Published by McGraw-Hill, 2008

About this Item

A near-fine, softcover copy with a well-bound interior. Signs of use include some very minor highlighting throughout, some small areas of marking/smudging on front and back cover, as well as some slight bending back of the corners. Otherwise this book is in totally acceptable condition to sell or use. 8.25"x10.75", xxxviii+ 789 pages, 35 index pages, 11 glossary pages. Includes CD. A McGraw-Hill textbook on basic marketing. To access more books on marketing or related subjects, go to Abebooks.com and search using our unique codeword MONEYBX, or visit our shop in Fort Worth. Language: eng.

Seller Inventory # GMSC 431

Bibliographic Details

• Title: Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)
• Publisher: McGraw-Hill
• Publication Date: 2008
• ISBN 10: 0077262425
• ISBN 13: 9780077262426
• Binding: Soft cover
• Edition: 1st Edition.
• Condition: Near Fine
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • MONEYBX

About this title

Synopsis

Custom printing originally intended for use by Columbia Southern University students. Content taken from Basic Marketing: A Marketing Strategy Planning Approach, 16th edition.