Original edition, English /deusch, Basic Typography: Design with Letters" explores the expanding realm of visual verbal communication, addressing the surge of information produced through various mediums. This handbook does not delve into the reasons behind this increase, but focuses on methods for organizing and designing verbal information based on content, context, and the forms in which it is received by the reader. It considers typography in a broad sense, encompassing all visual communications from book design to hand-lettering of posters. The book traces the evolution of typesetting techniques from Gutenberg?s time to the present, highlighting the transition of design responsibilities from typesetters to typographers and graphic artists. With an eye on future trends, it underscores the importance of skilled designers who can creatively address emerging challenges in typography. The handbook aims to guide typographical designers in producing original and imaginative work, adhering to the principle that typography must convey meaning effectively.

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Bibliographic Details

Title: Basic Typography, Design with Letters: =Typografische Grundlagen, Gestaltung Mit Schrift
Publisher: Zurich : ABC-Verlag
Publication Date: 1989
Language: German
ISBN 10: 3855041148
ISBN 13: 9783855041145
Binding: Couverture rigide
Edition: 1�re �dition
Condition: Tr�s bon
Dust Jacket Condition: Tr�s bon
Weight: 650 grams

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Beautifully illustrated. Text in German and English.

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Dive into our unique collection of used books and magazines, specializing in classic cars, cinema, and vintage computing. Each item in our collection is carefully selected and preserved, often featuring rare or out-of-print treasures that have been cherished for decades. At Martmcflay, we invite you to rediscover bygone eras through captivating publications. Whether you're a fan of historic vehicles, a classic film buff, or a vintage computing enthusiast, our shop is your gateway to treasures of the past. Plongez dans notre univers unique de livres et de revues d'occasion, sp�cialis� dans les automobiles de collection, le cin�ma et l'informatique vintage. Chaque article de notre collection est soigneusement s�lectionn� et pr�serv�, offrant souvent des trouvailles rares ou �puis�es, ch�ries depuis des d�cennies. Chez Martmcflay, nous vous invitons � red�couvrir des �poques r�volues � travers des publications captivantes. Que vous soyez passionn� par les v�hicules historiques, un cin�phile des classiques ou un amateur d'informatique des premiers jours, notre boutique est votre porte d'entr�e vers des tr�sors du pass�.

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