Basic Typography: A Design Manual - Revised Edition (Original Title - Phototypesetting: A Design Manual)

189 Pages Indexed. For Designers, Non-Designers, and Desktop Publishers. Fine typography is timeless; typesetting technology may change, but there only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer forhelp; we are now the typographers. This book explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To helop the reader find the necessary information quickly. the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, Copyfitting. Dramatic changes have been made in typesetting. In the seventies phototype replaced metal type and digital type is replacing phototype. And with inexpensive desktop publishing systems vailable, designers and non-designers alike are become their own typographers.…