Basics Advertising 01: Copywriting
Language: English
Published by AVA Publishing, 2008
- First Edition
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 47.17
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Add to basketItem description from seller
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. Series: Basics Advertising. Num Pages: 176 pages, 175 colour illustrations. BIC Classification: KJSA. Category: (UU) Undergraduate. Dimension: 230 x 161 x 16. Weight in Grams: 526. . 2008. 1st Edition. paperback. . . . .
Seller Inventory # V9782940373680
- Title
- Basics Advertising 01: Copywriting
- Author
- Rob Bowdery
- Publisher
- AVA Publishing
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 294037368X
- ISBN 13
- 9782940373680
- Edition
- 1st Edition
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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