Better and Better: Creating a Culture of Purpose, Excellence, and Transformative Human Engagement

Green Mountain Coffee founder Bob Stiller delivers the timeless leadership approach he pioneered in the 1990s to help you increase engagement, retention, and revenue

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. In the end, Green Mountain became a place where people realized they could make a difference, where their input mattered, where they were rewarded fairly, and where they can gro. It became a place workers feel good about.  A community.  A happy place that got better and better.  

And business results followed. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. It became one of the top-performing stocks of the 1990s on the Nasdaq exchange, and from 1995 to 2015, its stock had a 70 percent compounded annual rate of growth. 

In Better and Better, Stiller explains how he did it, from donating five percent pretax net income to environmental and social causes, with employees collectively deciding how donations would be used; to paying employees to volunteer in their own communities; to providing much-needed loans to small farms. 

With Better and Better, you’ll learn how to use optimism, self-awareness, and kindness to build an inclusive and cherished workplace culture.

Robert Stiller built Green Mountain Coffee Roasters into one of the most financially successful companies of the past 25 years, embracing and leading business in the notion that businesses can make the world a better place by focusing on social responsibility and providing a great place to work. In 1971, at the age of 28, he cofounded a company, Robert Burton Associates, that developed and manufactured EZ Wider brand cigarette rolling papers.