Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Ind, Nicholas (Editor)

ISBN 10: 0749441151 / ISBN 13: 9780749441159

Published by Kogan Page Ltd., 2003

About this Item

Ind, Nicholas (Editor)., Kogan Page Ltd., 2003, c2003, 1st Edition, black cloth (hard cover), fine with fine dj, 236 pp with index, B&W diagram illus., tall 8vo, ISBN: 0749441151, 'Based on the latest research and using international case studies, the contributors cover: the importance of human focus, brand authenticity, the role of leaders in defining and delivering the brand, the meaning of brand sustainability'.

Seller Inventory # 78859

Bibliographic Details

• Title: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
• Publisher: Kogan Page Ltd.
• Publication Date: 2003
• Language: English
• ISBN 10: 0749441151
• ISBN 13: 9780749441159
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • Economics
  • Business

About this title

Synopsis

""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

About the Author

Nicholas Ind is a corporate branding and communication consultant. He is the author of a number of business books including: "Living the Brand", "The Corporate Image" and "Great Advertising Campaigns". He is a member of the advisory board of Corporate Reputation Review and on the editorial board of The Journal of Brand Management.