Big Brands - Big Trouble Lessons Learned the Hard Way
Language: English
Published by Wiley, London, 2001
- First Edition
- Hardcover
- Used
Condition: Used
US$ 10.36
Quantity: 1 available
Add to basketItem description from seller
Fine cloth copy in an equally fine dw. Particularly and uncommonly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 223 pages 1 Kg.
Seller Inventory # 24056
- Title
- Big Brands - Big Trouble Lessons Learned the Hard Way
- Author
- Trout, Jack
- Publisher
- Wiley, London
- Publication year
- 2001
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471414328
- ISBN 13
- 9780471414322
- Edition
- First Edition.
- Item weight
- 1 kilogram
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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Asia and Asian Colonial History, Travel and Exploration, Nineteenth and Twentieth Century Political Economy, Labour History and Literature, Nineteenth and Twentieth Century Social HistorySeller's business information
MW Books Limited
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Galway, Ireland
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