Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today?s Businesses

Michael Minelli

ISBN 10: 111814760X / ISBN 13: 9781118147603

Published by John Wiley & Sons Inc, 2013

About this Item

2013. 1st Edition. Hardcover. Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. Series: Wiley CIO. Num Pages: 224 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 20. Weight in Grams: 440. . . . . . Seller Inventory # V9781118147603

Bibliographic Details

Title: Big Data, Big Analytics: Emerging Business ...

Publisher: John Wiley & Sons Inc

Publication Date: 2013

Binding: Hardcover

Condition: New

Edition: 1st Edition

About this title

Synopsis:

Unique prospective on the big data analytics phenomenon for both business and IT professionals

The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.

The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.

• Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.)
• Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights
• Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

About the Author:

Considered one of the top sales and marketing executives in the business analytics space, MICHAEL MINELLI is Vice President, Information Services, for MasterCard Advisors. The majority of his sixteen years of analytics industry experience was at SAS, where he spent over eleven years helping clients with large-scale analytic projects related to marketing, risk, supply chain, and finance.

MICHELE CHAMBERS is currently in the Big Data Analytics startup world and was formerly the General Manager & Vice President of Big Data Analytics at IBM, where her team was responsible for working with customers to fully exploit the IBM Big Data Platform.

AMBIGA DHIRAJ is the Head of Client Delivery for Mu Sigma, where she leads their delivery teams to solve high-impact business problems in the areas of marketing, supply chain, and risk analytics for market-leading companies across multiple verticals.