Big Data Analytics: Revolutionizing Strategy Execution (Best Practices for Management)

Heesen, Bernd

ISBN 10: 3945156076 ISBN 13: 9783945156070

Published by Prescient GmbH, 2016

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Synopsis:

Our future is changing radically as we speak. The machine age is on its way and digitalization, automated machine learning and decision making based on Big Data Analytics is transforming the reality of our private and business lifes. This book will explain how you can benefit from new opportunities and avoid the risk of being replaced as an individual and organization. You cannot avoid digitalization, so it is now on you to decide if you will be part of this journey or be left behind. Content: - Value of Big Data - How Big Data revolutionizes strategy execution - Architecture for Big Data Analytics: Framework and Value Lifecycle - Solutions for Big Data Analytics: Descriptive, Predictive and Prescriptive Analytics, Data Mining and Text Mining, Data Visualization,Tools - Real world use cases for Big Data Analytics: Big Data in merchandising, How Big Data helps a bus company, Utilizing digital media at Piano, Manufacturing intelligence at Villeroy & Boch, Big Data for the Public Distribution System in Tamil Nadu. Additional information and videos available at www.prescient.pro

About the Author: Bernd Heesen, D.M., is Professor of Management at the University of Applied Sciences in Ansbach. He received his Doctor of Management in Organizational Leadership from the University of Phoenix and a Master in Management Information Systems from the Technical University Darmstadt. He has been invited to teach in the USA, China, Australia, France, Singapore, Spain and India. He also looks back on a more than 20 year career as a consultant and entrepreneur. His consulting company Prescient Consulting was recognized as one of the “HOT 100 – America’s fastest growing new businesses” by Entrepreneur Magazine and Dun & Bradstreet in 2000. He later operated as President of SAP SI America and served global customers like Nike, Anheuser Busch, Coca-Cola, Eastman Chemicals, US Navy and several other remarkable organizations worldwide in regards to their IT strategy.

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Bibliographic Details

Title: Big Data Analytics: Revolutionizing Strategy...
Publisher: Prescient GmbH
Publication Date: 2016
Binding: Paperback
Condition: Good
Edition: 1st Edition.

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