The Blueprint for Strategic Advertising

Berman, Margo

ISBN 10: 0765646587 / ISBN 13: 9780765646583

Published by Routledge, 2016

About this Item

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Seller Inventory # 002039857U

Bibliographic Details

• Title: The Blueprint for Strategic Advertising
• Publisher: Routledge
• Publication Date: 2016
• Language: English
• ISBN 10: 0765646587
• ISBN 13: 9780765646583
• Binding: paperback
• Edition: 1st Edition.
• Condition: Good

About this title

Synopsis

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation.

Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union.

This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

About the Author

Margo Berman is Professor of Advertising and Public Relations at Florida International University, USA