Flexibound. Softcover book in near fine condition with covers that curve out slightly at the corners. Otherwise, the book is clean and tight with smooth, bright and unmarked pages. 312 pp. No jacket as issued. Sociological and anthropological implications of branding as investigated in a year long Masters in Branding program at the School of Visual Arts in New York City. Profusely illustrated in color and black and white with iconic American brand advertisements.

Seller Inventory # ABE-1679327031781

Contact seller

Report this item

Bibliographic Details

Title: Brand Bible : The Complete Guide to Building and Sustaining Brands
Publisher: Rockport Publishers, Beverley, Massachusetts
Publication Date: 2012
Language: English
ISBN 10: 159253726X
ISBN 13: 9781592537266
Binding: Soft cover
Edition: 1st Edition
Condition: Fine
Dust Jacket Condition: No Jacket

About this title

Synopsis

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

About the Author

Normal0MicrosoftInternetExplorer4In addition to serving as the president of the design group at Sterling Brands, Debbie Millman is the chair of the Masters Program in Branding at the School of Visual Arts, she is the current national president of the AIGA, and she hosts "Design Matters with Debbie Millman," on designobserver.com, a weekly radio show about design.

"About this title" may belong to another edition of this title.

Store Description

Friends of the Curtis Memorial Library, based in Brunswick, Maine is a non-profit corporation that exists solely to assist the Curtis Memorial Library in its many activities, principally through fundraising by the sale of used books. Operating through a retail outlet located at 200 Maine St. in Brunswick and through its on-line sales activities, Curtis Friends operates only with volunteers from the local community and sells only those books donated by its constituents. Curtis Friends has been in existence for several decades.

Visit Seller's Storefront

Association Member

Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Friends of the Brunswick Public Library
23 Pleasant St., Brunswick, ME, 04011, U.S.A.

Sale & Shipping Terms

Terms of Sale

TBA

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	2 to 12 business days	2 to 6 business days
First item	US$ 3.95	US$ 16.50

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.