Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
Language: English
Published by Jossey-Bass/A Wiley Imprint, San Francisco, CA, 2006
- First Edition
- Hardcover
- Used
Seller: gearbooks, The Bronx, NY, U.S.A.gearbooks
AbeBooks seller since September 27, 2007
Condition: Used - As new
US$ 20.65
Quantity: 1 available
Add to basketItem description from seller
262 + x pp. An excellent, spotlessly clean copy and dust jacket! Clean, fresh, sharp, tight, essentially and virtually flawless copy and dust jacket with crisp pages, clean text, and very light shelf wear. Minimal, light, slight or very mild browning, tanning, foxing or discoloration on page edges, not affecting text. Synopsis: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people (From: Amazon.
Seller Inventory # 1BislAb0032
- Title
- Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
- Author
- Libby Sartain & Mark Schumann
- Publisher
- Jossey-Bass/A Wiley Imprint, San Francisco, CA
- Publication year
- 2006
- Condition
- Like New
- Dust jacket
- Like New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787981893
- ISBN 13
- 9780787981891
- Illustrator
- Gittings (Author Photo)
- Edition
- 1st Edition
- Printing
- 1st Printing
- Dimensions
- 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall
"Synopsis" may belong to another edition of this title.
About the Author
Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.
"About the title" may belong to another edition of this title.
gearbooks
The Bronx, NY, U.S.A.
AbeBooks seller since September 27, 2007
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gearbooks
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