Title: Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Publisher: SelectBooks, Incorporated
Publication Date: 2010
Language: English
ISBN 10: 1590790537
ISBN 13: 9781590790533
Binding: Hardcover
Edition: 1st Edition.
Condition: Very Good
Weight: 0.882 pounds

About this title

Synopsis

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.

About the Author

STEVE YASTROW is president of Yastrow Marketing, a consulting firm which has served clients such as McDonald's Corporation, Tom Peters Company, The Cayman Islands Department of Tourism, Wyndham Hotels & Resorts, Reed Business Information and many other organizations. Yastrow Marketing specializes in strategic brand development and the creation of fully integrated marketing strategies that support these brands.

Steve is also brand editor for tompeters.com, where he hosts The Brand Caf� a forum on the latest issues in branding and marketing. He publishes a regular column on The Brand Caf� called "Steve's Corner Table." The Brand Caf� is a joint venture of Yastrow Marketing and Tom Peters Company.

Previously, Steve was vice-president of resort marketing for Hyatt Hotels & Resorts and senior-vice president of marketing for Sunterra Resorts.

Steve earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University.

Steve lives in the Chicago area with his wife Arna and three children, Nurit, Levi and Noah.

Brand Harmony is Steve's first book.

"About this title" may belong to another edition of this title.

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