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Bibliographic Details

Title: Brand Leadership: The Next Level of the Brand Revolution
Publisher: Free Press (edition First Edition)
Publication Date: 2000
Language: English
ISBN 10: 0684839245
ISBN 13: 9780684839240
Binding: Hardcover
Edition: First Edition.
Condition: Good

About this title

Synopsis

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

About the Author

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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