Brand Leadership: The Next Level of the Brand Revolution

Aaker, David A.

ISBN 10: 0684839245 / ISBN 13: 9780684839240

Published by Free Press, 2000

About this Item

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Seller Inventory # 000464158U

Bibliographic Details

• Title: Brand Leadership: The Next Level of the Brand Revolution
• Publisher: Free Press
• Publication Date: 2000
• Language: English
• ISBN 10: 0684839245
• ISBN 13: 9780684839240
• Binding: hardcover
• Edition: First Edition.
• Condition: Good

About this title

Synopsis

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

About the Author

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).